Certified Career Coach for the Bay Area & Beyond
Career Coaching Customized to Your Needs
Every client has a unique story. Maybe you're a student locking down your first post-college job, a mid-career professional ready for a polished resume and a new direction, or an empty-nester relaunching after years away. Whatever the goal, I'll help you get there quickly and effectively.
A Stress-Free Job Search, Wherever You Are
I take the stress out of the job search and help you land a best-fit position with efficiency and ease. My business is based in Walnut Creek, California, and I work with clients across the San Francisco Bay Area and the entire U.S. through video sessions.
When the Career Question Is Really a Life Question
Sometimes "I need a new job" turns out to mean "I need a new direction." Burnout, imposter syndrome, confidence, balance — as an ICF-certified life coach, I help clients work on the whole picture, not just the resume. Many clients begin with a job search and continue into deeper coaching.
"As a former recruiter, she knows what recruiters are looking for. I've successfully re-launched my career thanks to Adina."
— Terri
Find Your Direction Discover career paths that align with your skills and passions, analyze job descriptions to assess fit, and set goals with a personalized action plan.
Stand Out on Paper Resumes that pass both ATS software and human reviewers, LinkedIn profiles that capture attention, and cover letters that resonate with hiring managers.
Win the Interview Mock interviews, elevator pitch development, and confidence coaching — so you walk in calm and walk out memorable.
Negotiate & Grow Salary negotiation that reflects your market value, offer comparison, performance review prep, and strategies for navigating difficult workplace dynamics.
Frequently Asked Questions
What's the difference between a career coach and a career counselor?
The terms are used almost interchangeably. Career counselors often focus on assessments and early-career direction; career coaches typically work action-by-action on a specific goal — landing a job, changing fields, or earning a promotion. My coaching blends both: assessment when you need direction, tactical execution when you're ready to move.
How much does career coaching cost?
It varies by scope — a resume refresh is a different engagement than a full career change. I've written an honest breakdown of typical costs and what affects them: Understanding Career Coaching Costs: What You Need to Know. The free consultation is where we'll scope what you actually need.
Can you help me change careers entirely?
Yes — career changers are some of my favorite clients. We identify your transferable strengths, reposition your story, and target roles where your experience is an asset rather than something to explain away.
Do you work with executives?
Yes. I offer executive coaching for leaders preparing for promotions, navigating organizational challenges, and developing presence.
I've been out of the workforce for years. Can you help me return?
Absolutely — returnships and relaunches are a specialty. I'll help you frame the gap with confidence and present your experience as the asset it is.
